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18th October 2019

Just One More Slice… Happy National Baking Week!

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Happy National Baking Week!

Britain’s love affair with anything related to ‘The Great British Bake Off’ continues apace – last year Britain spent an extra £150m on cakes and biscuits, which is a whopping 80 million kilos of the sweet stuff! The cake market has seen a 6.3% increase in value and a 4.9% increase in volume in the past year – we can have our cake and eat it too!

Snacking and fragmented eating may be a reason for this increase – especially as cakes and biscuits are increasingly packaged in on the go formats, and with an increasing amount boasting health claims and centering around fruit and vegetable inclusions. Nostalgia is also a driving force in this sector – with Brexit now on our doorsteps and other political-economic worries ongoing, consumers are seeking comfort in another slice of cake.

At Sleaford Quality Foods, we’re always looking to give our customers added value in every blend we produce – whether you’re after a new gluten free or vegan product, or just want to update your current recipes with the finest quality ingredients the industry has to offer.

Check out our full Chef William baking ingredients at www.sleafordqf.com/foodservice-solutions/rice-pasta-breadcrumbs-bakery-ingredients/ as well as our other quality ingredients  – and download our latest recipe cards on the links below for inspiration this week!

National Baking Week – Sourdough Recipe Card
National Baking Week – Halloween Biscuits Recipe Card
Give us a call to discuss your bakery and sweet blend requirements today! You can contact us:
  • By calling 01529 305000.
  • Emailing us at enquiries@sleafordqf.com.
  • Talking to us on our Live Chat function at sleafordqf.com
We would love to hear from you!
Follow us on Linked In, Twitter and Instagram for the latest team and community news, trends and everything else we’re up to!

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